I find marketing to be a tricky subject for the IT profession – there are some fine lines that can be easily crossed, and it’s not a discipline that IT organizations have typically been founded upon. Project management, business process reengineering, infrastructure – these are more likely than marketing prowess to be among the core [...]
Filed under: Demand Maturity, IT Management, IT Maturity, Supply Maturity | Tagged: IT marketing, kano analysis, marketing | 1 Comment »
