Inspired yet again by Chris Brogan, I’m trying an experiment with a video post. I’ve posted before on IT and marketing disciplines and I though this might be a good topic to create a small series (3 or 4) of short video posts on the 4 P’s of marketing as they apply to the work of the IT organization.
I have to confess that the mechanics of getting this done first time around have proven quite challenging! I’ve done quite a lot of video editing in the past, shooting film on a camcorder and editing it on my home iMac using iMovie HD. For some trivial logistical reasons, I wanted to do my video posts on my Lenovo laptop with my Microsoft webcam and using the free Windows Movie Maker software, which I’d never used before. I had all sorts of problems – especially with sound. Some of these were learning curve issues, others related to “free” software with a less than perfect user interface (compared iMovie) and pretty weak help support. Anyway, here is my first effort. Let me know what you think – is this worth the added production effort? (I find writing so much easier!) Thoughts on a poscard please…
Filed under: IS Management Tagged: | IT marketing, ITIL, Marketing mix, Service Management
Vaughan,
Feedback on the video post-
I value the more “personalized” multi-media experience and as a visual learner, I find that more of the content “sticks.” I commend your innovative and entrepreneurial spirit and look forward to future postings!
Question for future video-post:
How marketing activity can be used as a lever to enhance and accelerate IT Business change management objectives.
Michele, thanks for the feedback and encouragement! As for your question, I met a very seasoned marketing executive over the holidays, and we were discussing this exact issue – I will see if I can persuade him to join me in a guest post. You are really onto something with your question!
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