This is the second in a Two-Part post on Marketing and Organizational Change. It features Scott Marticke, a highly seasoned and experienced marketing executive who has given a great deal of thought to organizational change, and has experience in using the lens of marketing to drive business change results. Scott, welcome back to my blog! [...]
Filed under: Change Management | Tagged: marketing, organizational change management, polling, prediction markets, social networking, Web 2.0 | Leave a Comment »
