The highly respected Dion Hinchliffe proclaimed late last week that we were in the midst of, “The Year of the Shift to Enterprise 2.0“ I don’t say “highly respected” lightly or with sarcastic intent. I think Dion has done a fine job of helping us make sense of the whole 2.0 thing. Also, this particular post cites several data sources of note, including Forrester, Deloitte, TMCnet and IntelliCom. The data are compelling, although I believe they present a somewhat distorted view given they are largely driven by measurements of technologies rather than outcomes.
If We Provide It They Will Come…
It’s true – many large sites have SharePoint, and more are getting into IM and even blogs and wiki’s. However, from my experience, much of this is experimental – some of it being deployed following an “if we provide it they will come” strategy. There are false starts, and for many companies, I believe it will be another 12 months or so before Dion’s eye-catching ZDNet headline is truly deserved.
But, it is an encouraging picture. It seemed like just a year ago that most large IT shops were actively trying to suppress tools such as IM and social networking. Today, many are experimenting and some are well past the experiments and are driving real change – some of these with clear competitive impact. Last week I was at my company’s Enterprise 2.0 research conference in Toronto, and it was clear from the participating member companies (from business and government, representing HR, Sales and Marketing and IT specialties) that their efforts are very real, and some quite mature. This was not the lunatic fringe – this was business and government who have found new ways to work, to collaborate and to market.
What is your experience? How real is Enterprise 2.0 at your company? If not yet getting traction, why not? What will it take? Do you think this is all just hype, or do you believe the reality, as Dion claims, “a sea change in the way … businesses conduct collaboration and communication amongst their workers, and to a lesser extent the rest of the world”?