I love this post on Attraction of Identity from my kindred spirit, Russ Aebig. (And not just because he references my work on Business-IT Maturity!) Russ poses the question: As an organization, who are you? What is your internal and external story?” Russ goes on to say: IT organizations typically are not oriented around branding [...]
Filed under: IT Management, IT Maturity | Tagged: Add new tag, Brand, Business-IT Maturity, Customer experience, IT leadership, Markets, Value proposition | 5 Comments »
