Did you ever feel that IT organizations need to be better at marketing? Here is the second part of my experimental 3-part video post on IT Marketing Mix and the IT organization. For Part 1 go here. Comments and suggestions, as ever, much appreciated.
Tag Archives: Marketing mix
Marketing Mix and the IT Organization
Inspired yet again by Chris Brogan, I’m trying an experiment with a video post. I’ve posted before on IT and marketing disciplines and I though this might be a good topic to create a small series (3 or 4) of short video posts on the 4 P’s of marketing as they apply to the work of the IT organization.
I have to confess that the mechanics of getting this done first time around have proven quite challenging! I’ve done quite a lot of video editing in the past, shooting film on a camcorder and editing it on my home iMac using iMovie HD. For some trivial logistical reasons, I wanted to do my video posts on my Lenovo laptop with my Microsoft webcam and using the free Windows Movie Maker software, which I’d never used before. I had all sorts of problems – especially with sound. Some of these were learning curve issues, others related to “free” software with a less than perfect user interface (compared iMovie) and pretty weak help support. Anyway, here is my first effort. Let me know what you think – is this worth the added production effort? (I find writing so much easier!) Thoughts on a poscard please…
